Michael Orr - Demystifying Marketing (#28)

This week in the Maximize Business Value podcast we are talking to Michael Orr, principal at point-Z marketing company and Mastery Partners’ resident Marketing guru. Today, we are demystifying marketing for business owners. You are going to want to listen to this one in the car and then at home where you can take a lot of notes as Michael walks us through clarifying your message, the difference between marketing and branding, how small business owners should think about branding and outlines branding process. There are so many schools of thought on successful marketing but the way Michael explains it makes it simple and doable.Michael Orr is the founder and principal of point-Z marketing company.  Founded in 2005 and working to delight our customers ever since. point-Z marketing successfully creates and nurtures desire for client’s products to drive sales through brand positioning, strategically creative marketing, and productive communications.  A fast and flexible marketing company that does what they say they are going to do. They talk straight and work collaboratively.  point-Z is equally excited to work on a project with your marketing team or become your outsourced marketing department. They do what it takes to create productive marketing and make their clients look good in the process. Check them out at pointzmarketing.com.Tom Bronson is the founder and President of Mastery Partners, a company that helps business owners maximize business value, design exit strategy, and transition their business on their terms. Mastery utilizes proven techniques and strategies that dramatically improve business value that was developed during Tom’s career 100 business transactions as either a business buyer or seller. As a business owner himself, he has been in your situation a hundred times, and he knows what it takes to craft the right strategy. Bronson is passionate about helping business owners and has the experience to do it. Want to chat more or think Tom can help you?  Reach out at [email protected] or check out his book, Maximize Business Value, Begin with The Exit in Mind (2020).Mastery Partners, where our mission is to equip business owners to Maximize Business Value so they can transition their business on their terms.  Our mission was born from the lessons we’ve learned from over 100 business transactions, which fuels our desire to share our experiences and wisdom so you can succeed.Mastery PartnersElevating Businesses to Achieve The Business Owner’s Dream Exit The unfortunate reality is that for every business that comes on the market (for whatever reason), only 17% of them achieve a successful exit. You read that right. 83% of attempted business transitions never reach the closing table. Mastery Partners is on a mission to change that. We ELEVATE businesses to achieve maximum value and reach that dream exit.Our objectives are simple - understand where the business is today, identify opportunities for dramatic improvement, and offer solutions to enhance the business, making it more marketable and valuable. And that all starts with understanding the business owner’s definition of his or her dream exit.  Mastery has developed a 4-Step Process to help business owners achieve their dreams.STEP 1: Transition Readiness Assessment STEP 2: Roadmap for Value Acceleration STEP 3: Relentless Execution STEP 4: Decision: Now that desired results are achieved, the business is ready for the next step in the journey!CONNECT WITH MASTERY PARTNERS TO LEARN MORELinkedInWebsite© 2025 Mastery Partners, LLC.