Michael Parent on ”The Lean Innovation Cycle” -- Human-Centered Design and More

Consultant and author of "The Lean Innovation Cycle" Episode page: https://leanblog.org/445 My guest for Episode #445 of the Lean Blog Interviews Podcast is Michael Parent. He is the Managing Director of Michael Parent Consulting Services and a Lean Six Sigma Black Belt with AAA Auto Club Group in Michigan. He has written a new book titled The Lean Innovation Cycle: A Multi-Disciplinary Framework for Designing Value with Lean and Human-Centered Design.  Today, we're going to take a dive deep into topics that augment both the Lean and Human Centered Design frameworks. Today, we discuss topics and questions including: How about an Operational Definition: What is Human Centered Design? Tools — but more than the tools Design something… empathize with the end user “Transparency is a good thing” Design thinking (prototyping?) vs. human-centered design?? Observing people vs. asking them about needs as customers? Converging toward a design? What made you interested in exploring Human Centered Design?  What value does Human Centered Design offer for Lean, Six Sigma, and continuous improvement? Methodology, being an experimentalist Customer journey vs. VSM? Or Customer Journey VSM hybrid? What is the Kano model? The podcast is sponsored by Stiles Associates, now in their 30th year of business. They are the go-to Lean recruiting firm serving the manufacturing, private equity, and healthcare industries. Learn more. This podcast is part of the #LeanCommunicators network.