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EPISODE · Mar 23, 2026 · 44 MIN

Michael Shelling

from Dollar Bin Bandits · host Dollar Bin Bandits

Former member of the DC Comics publicity team Michael Shelling pulls back the curtain on what it's like generating buzz for major comic book launches and universe-wide events, sharing behind-the-scenes stories from campaigns he worked on and explaining the day-to-day responsibilities of comic book publicity in an increasingly crowded media landscape. Michael reveals the relationship between publicity teams and creative talent, discusses campaigns that exceeded expectations alongside those that didn't go as planned and the lessons learned, and reflects on the most challenging aspects of marketing comics versus other entertainment. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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Frequently Asked Questions

How long is this episode of Dollar Bin Bandits?

This episode is 44 minutes long.

When was this Dollar Bin Bandits episode published?

This episode was published on March 23, 2026.

What is this episode about?

Former member of the DC Comics publicity team Michael Shelling pulls back the curtain on what it's like generating buzz for major comic book launches and universe-wide events, sharing behind-the-scenes stories from campaigns he worked on and...

Can I download this Dollar Bin Bandits episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.
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