Michael Stephenson on Nine becoming a “marketing platform”

from Mi3 Audio Edition · host Mi3 & iHeart Podcasts Australia

In this podcast hosted by Mi3’s Executive Editor Paul McIntyre, Nine’s Chief Sales Officer Michael Stephenson goes into bat against Wavemaker CEO Peter Vogel on Nine's key Upfronts announcements for 2020. Stephenson says Nine is transforming to become a “marketing platform” to compete with Big Tech. It now has 11 million users logged-in following the Fairfax Media acquisition and has invested in an in-house “effectiveness unit". Peter Vogel has some counter-arguments.See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.

Episode metadata supplied by the publisher feed · Published Oct 24, 2019

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Michael Stephenson on Nine becoming a “marketing platform”

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This episode was published on October 24, 2019.

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