Michael Wheeler - Thought #1 - Paid Content

This is Michael Wheeler and this is Thought #1. I've been thinking a lot about branded content lately, and how newspapers and magazines now offer theatres the opportunity to purchase the coverage they used to receive for free from journalists and their publications. And that the model, the business model that supports the media, is suffering is so much that now you buy what used to be, omm, news. And that that is bad for art, because then news, in the art world, is about the people, who can pay for it.

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