Michael Yormark of Roc Nation Sports

Michael Yormark of Roc Nation Sports International, who heads up the companies agency work in the soccer industry, talks to Simon Evans of The Soccer Business about the history of Jay Z's company, their move into soccer and their new plans to enter the domestic American soccer business. Chapters 00:00 Michael Yormach's Journey in Sports Management 03:53 Transitioning from NHL to European Soccer 08:41 Roc Nation's Unique Approach to Athlete Representation 11:49 Building Brands Beyond the Field 15:56 Navigating the European Soccer Landscape 19:22 Expanding into Brazil and Africa 22:00 Talent Scouting and Recruitment Strategies 25:01 The Challenge of American Soccer Representation 31:21 The Future of Soccer in America 37:43 Hash Out