Michael Zipursky - Selling Consulting Into Large Organizations in 2023

Guest BioMichael Zipursky – Michael has consulted for organizations and advised leaders throughout North America, Europe, Asia, Africa, Australia, and the Middle East in over 30 industries, from service providers to billion-dollar multi-national corporations, including Panasonic, Dow Jones, Financial Times, Royal Bank and many others. Michael is an in-demand speaker and gives keynotes and workshops for the Certified Management Consultants Association, Canadian Internet Marketing Conference, Social Media Camp, and others. Michael’s work has appeared in MarketingProfs, Huffington Post, Financial Times, FOX Business, Maclean's, HR Executive, Business Edge, Marketing Magazine, and in several other media and publications. He is the author of 5 books, including: Elite Consulting MindConsulting Success®ACT NOWFollow Michael on Twitter @MichaelZipursky and LinkedIn Michael Zipursky or learn more at his website: ConsultingSuccess.comAnd here's the fees guide that Michael mentioned on the show: What Consultants Really Charge In 2023 ----Do you know you need to niche down, but keep hesitating because you're afraid of picking the wrong niche, cutting off good opportunities, or boxing yourself in?You DON'T need more convincing that vague positioning is a problem.You DO need a way to make positioning feel less risky so you can finally choose a direction, test it in the market, and adjust without blowing up your business.On Tuesday, September 8th, 2026, at noon Eastern Time, I'm running a live workshop called Positioning For Soloists Having A Hard Time Niching Down.That's what we'll tackle in this workshop.It's the second session of my Fall 2026 Soloist Growth Workshop series for expertise-based business owners just like you.Live attendance is limited to 20, so don't wait.Learn more at: https://jonathanstark.com/sgsEnroll in Positioning For Soloists now »Hope to see you live in Zoom on Tuesday.