Michaela Wessels from Style Arcade: Merch Planning Pro Hacks | #251

When you start out with your business, you don’t lie awake at night dreaming about your ROAS. You’re dreaming about your product and how it’s going to change the world!  Today’s guest holds product in a similarly high regard, so she’s built the ultimate tool to help. Michaela Wessels is the Co founder and CEO of Style Arcade, an application that pulls everything about your products’ performance together in one place - sales, stock, future orders, Google analytics - so you can ditch the spreadsheets.  Michaela is passionate about using product data for growth and Style Arcade is a culmination of everything she’s learned over her 15 years of working in this field.  Links from the episode:Style Arcade Style Arcade Seasonal Trends ReportShopify (sponsored)Packleo (sponsored)Questions answered:What are your golden rules of buying?What’s one feature of range planning tools that you would love to exist, but haven’t seen yet? How ‘real time’ does real-time inventory need to be when you are dealing in fashion?This episode was brought to you by…  Shopify PlusPackleoAbout your host: Nathan Bush from eSuite Nathan Bush is a digital strategist, Co-founder of eCommerce talent agency, eSuite and host of the Add to Cart podcast. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.About your co-host: Michaela Wessels from Style ArcadeMichaela is an experienced Retail & Ecommerce Professional. Merchandise Financial Planning & Management form the foundation of her professional background with over 15 years experience in Multi-channel Retail & Ecommerce. Michaela is passionate about enabling retailers to use their product data for growth.You can contact Michaela at LinkedInThanks to our sponsors, Shopify and Klaviyo, for bringing you the show.Sponsor Add To Cart: https://addtocart.com.au/sponsor/Subscribe to the Add To Cart newsletter  SMS us to Suggest a Guest Connect with Nathan Bush Join the Add To Cart Community