Michele Letendre: Programming for an Evolving Fitness Industry

Coaching has evolved—and programming must evolve with it.Today on the “Strength Coach Collective,” host Kenny Markwardt sits down with HWPO Affiliate head coach Michele Letendre to talk about what effective programming looks like in today’s gyms. They explore how program design has shifted over the years and what gym owners and coaches need to do to stay relevant in an increasingly educated, wellness-focused market.Michele shares how her experience as a competitive CrossFit athlete and programmer helped shape HWPO’s current multi-track approach. She explains how thoughtful program design—including blending strength cycles, aerobic development, accessory work and skill-specific blocks—creates better adherence, engagement and results.Michele also breaks down polarized training and explains why recovery is becoming just as important as intensity.Tune in to hear Michele’s tips for building smarter programming and staying ahead in a changing industry.LinksStrength Coach Collective1:58 - Games to HWPO Affiliate head coach15:25 - The evolution of program design21:47 - HWPO Affiliate’s 6 programs27:07 - What is polarized training?45:01 - Recovery & the future of fitness