Michelin 3xplorer Club: Tires in web3?

In this episode, we explore Michelin's unconventional entry into Web3. With a century-old history of unique marketing, Michelin's NFT project, the Mich3lin Explorer Club, aims to engage the travel-loving audience.Using their iconic mascot and a long-term approach to boost tire sales. It's a fascinating case study worth checking out!12 Eth Essentials: 12 Ethereum Essentials Newsletter: https://NiftyBusinessweek.com/Twitter @TropicVibes: https://twitter.com/TropicVibesEmail: mail[at]niftybusiness.coNFT 101 Episodes:#36 - Web 3.0 Explained #225 - NFTs Explained#30 - 10 Reasons to Buy NFTs#7 - NFT Words & Verbiage#47 - NFT Words & Verbiage Part II#97 - NFT Words & Verbiage Part IIINeed a Ledger Hardware (Cold) Wallet?*Using this referral link supports this show at no extra cost to you:Ledger Affiliate Link Recommended Reading for Web3 Enthusiasts:The Bitcoin Standard: https://amzn.to/3K31jvLThe 10 Best-Ever Anxiety Management Techniques: https://amzn.to/3YphPL2*Amazon affiliate links