Michelin et l’aviation - Poétique du ciel #124

from Jumpseat, le podcast aéro par Aerobuzz.fr · host Aerobuzz.fr

Entrepreneurs avisés, les frères André et Édouard Michelin ont perçu très tôt que l’aviation dont ils vivaient les balbutiements, deviendrait un secteur économique de première importance tant sur le plan militaire que civil. Avec leur sens inné de ce qui ne s’appelait pas encore la communication, ils ont su utiliser la publicité et le « sponsoring » pour accompagner les premiers événements aéronautiques.Gérard Maoui lit un extrait de « Michelin, 100 ans d’aventures », une biographie passionnante que Herbert Lottman a consacrée aux créateurs de Bibendum.Commander en ligne : Michelin, 100 ans d’aventuresHébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

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This episode was published on April 20, 2024.

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