Michelle & Ruth -How not to let stakeholder bias derail your user research findings

Design Research - Day 2 We, along with our stakeholders, are all susceptible to many cognitive biases that can affect the outcome of our projects. Bias is unavoidable but it can also quickly derail our projects if they're not recognised and addressed. In this presentation, we will present a number of biases that we have identified in our experiences working with stakeholders across government, academia and industry. We will share tips on how to spot these biases and encourage stakeholders to be aware of these biases when making decisions based on user research. Being able to identify these biases will help you to support better relationships with your stakeholders to create better service and product outcomes.