Michelle Bateman on beauty writing and building a career in editorial, content and copywriting

There's always so much to learn from successful freelancers, and our interview with freelance writer and editor Michelle Bateman is a case in point. Michelle specialises in beauty, fashion and culture – but she's quick to point out that there's a lot of joy in generalising too, simply because you can cover so many topics that interest you. In this bumper chat, we talk to Michelle about the following: How she fell into writing about beauty What having a niche and expertise can enable you to do more for clients How the pandemic has impacted beauty writers and the industry Adapting to different styles of writing, from editorial to content to copy Michelle's tips on switching between different types of writing Why you should always learn best practice and upskill regularly How Michelle manages big projects and smaller clients What kind of work she batches, and how batching helps her be more efficient Why Michelle loves a mix of in-house and working from home, and the value there is to be had in meeting regularly with clients or working with a team Her advice for freelancers and the benefits of working with agencies Michelle's favourite tools and apps Resources Michelle's website: http://www.michellebateman.com/ RL masterclass: Beyond Journalism (Michelle talks content marketing and copywriting) RL Blog: So you think you can … be a beauty writer?