Michelle Bourke - Foresight Digital - Smashing your eCommerce ROI

Michelle Bourke - Foresight Digital - Smashing your eCommerce ROIFind out More about the CEO Masterclass here (https://criticalfewactionspodcast.com.au/MichelleBourkeCEOMC1)Check out the Epsiode Website here (https://criticalfewactionspodcast.com.au/MichelleBourkeInformation)Mastering Ecommerce ROI: Strategies and Insights with Michelle BourkeIn this episode of the #CriticalFewActions™ podcast, host John Downes speaks with Michelle Bourke of Foresight Digital. They discuss strategies to boost Ecommerce return on investment (ROI), with a special focus on SEO, paid advertising, and conversion rate optimization. Michelle shares her journey from client-side to agency-side marketing, highlighting the importance of understanding customer behavior and the evolving challenges in the Ecommerce landscape, especially post-COVID. They dive deep into practical tips, from leveraging organic search and paid ads to utilizing AI for marketing strategies. Michelle also discusses the impact of AI, the significance of understanding consumer behavior through tools like Clarity, and the importance of focusing on critical actions for business growth.00:00 Introduction to the Podcast01:19 Meet Michelle Bourke: Journey and Expertise02:48 Impact of COVID on E-commerce08:17 High Impact Strategies for Digital ROI17:22 Understanding SEO for E-commerce44:38 Paid Advertising: Meta vs. Google53:25 Leveraging PMAX for E-commerce Success54:44 Choosing Between Meta and Google Ads55:42 Exploring Alternative Advertising Channels58:00 Understanding Customer Behavior for Better Conversion01:01:00 Optimizing E-commerce Websites for Higher Conversion Rates01:17:33 The Role of AI in Marketing and E-commerce01:31:10 The #Critical Few Actions for E-commerce Growth01:34:33 Insights from the CEO Masterclass01:41:10 How to Work with Foresight Digital