EPISODE · Jul 8, 2026 · 41 MIN
Michelle Cooper, CMO at NiCE: Adaptability, customer focus, and AI transformation
from How to Grow a CMO · host tmp
On this episode of How to Grow a CMO, host Alastair Hussain is joined by Michelle Cooper, CMO at NiCE. Michelle reflects on growing up in a military family, moving between cities, schools and countries, and how that early exposure to change shaped her adaptability and confidence as a leader. She discusses the values instilled by her parents, the importance of trusting yourself earlier, and the moment an internship at Texas Instruments Software sparked her interest in the intersection of marketing and technology. They also explore the evolving role of the CMO, from proving marketing’s business impact to building systems that can scale. Michelle shares why she sees marketing as a growth engine, how NiCE is using AI to transform customer experience, and why marketers need to stay closely connected to product, data and business outcomes. How to Grow a CMO is brought to you by tmp - the global marketing agency for B2B technology brands. To find out more, visit https://www.tmpb2b.com
What this episode covers
On this episode of How to Grow a CMO, host Alastair Hussain is joined by Michelle Cooper, CMO at NiCE. Michelle reflects on growing up in a military family, moving between cities, schools and countries, and how that early exposure to change shaped her adaptability and confidence as a leader. She discusses the values instilled by her parents, the importance of trusting yourself earlier, and the moment an internship at Texas Instruments Software sparked her interest in the intersection of marketing and technology. They also explore the evolving role of the CMO, from proving marketing’s business impact to building systems that can scale. Michelle shares why she sees marketing as a growth engine, how NiCE is using AI to transform customer experience, and why marketers need to stay closely connected to product, data and business outcomes. How to Grow a CMO is brought to you by tmp - the global marketing agency for B2B technology brands. To find out more, visit https://www.tmpb2b.com
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Michelle Cooper, CMO at NiCE: Adaptability, customer focus, and AI transformation
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