Michelle Draper, CMO of First Citizens Bank

Dive into the latest episode of The Bank Tellers as Zach Anderson Pettet sits down with Michelle Draper, CMO of First Citizens Bank, for a candid conversation about authentic leadership, innovation, and transformation during tumultuous times.Wondering how Silicon Valley Bank (SVB) transformed after the merger with First Citizens? Hear what it was like during the challenging, but ultimately rewarding transition period. Michelle details how her team rebuilt trust, redefined their brand, and integrated two distinct corporate cultures, all while ensuring their customers were taken care of. Discover how First Citizens leverages its 125 years of client-centric banking expertise to fuel innovation and support customers' dreams, all while navigating the rapidly evolving financial landscape. Plus, hear Michelle's thoughts on the role of embedded finance in banking, and why financial services marketing is always keeping her challenged and fulfilled in her career. First Citizens Bankhttps://www.firstcitizens.com/Follow Michelle: https://www.linkedin.com/in/michelledrapersf/Follow Money20/20:YouTube: @Money2020Tv  LinkedIn: https://www.linkedin.com/company/money2020/Instagram: https://www.instagram.com/money20_20Facebook: https://www.facebook.com/Money2020X: https://www.twitter.com/Money2020TikTok: https://www.tiktok.com/@money20_20