Michelle Hurtado thinks about Google Grants and optimized web

Michelle Hurtado is the head of Google's Ad Grants program and a partner to organizations in helping raise their profile in search engine marketing. On this episode of Groupthinkers, Justin and Michelle talk about the formation of the Ad Grants program, the strategy behind it, and what nonprofits need to do now to optimize web experiences. Follow Groupthinkers on Twitter @groupthinkers. For more information visit rkdgroup.com/podcast.