Michelle Marceline - How to build an unfair advantage from a disadvantage!

EPISODE · Jul 27, 2023 · 59 MIN

Michelle Marceline - How to build an unfair advantage from a disadvantage!

from The Undefeated Underdogs · host Sharath Kuruganty

👉🏼 About the Guest:Michelle Marceline is a co-founder at Typedream (W20), a no-code site, blog, and form builder, and a previous cofounder at Cotter. She's been featured on Forbes 30U30 2022, Build In Public with KP, and more!👉🏼 About the Host:Sharath is a founder, creator, and community builder. He is also a serial maker who built and shipped 15+ projects using no-code tools. His SaaS product Shoutout generates $30k ARR which was sold to a UK-based product studio. Prev, Sharath worked for world-changing startups like Product Hunt and On Deck, where he helped build and nurture communities. He also grew his audience on Twitter from 200 to 20,000 using give-first principles and creating high-value content. Currently, he is the Head of Community at Threado and runs a newsletter called Sharath's CliffNotes alongside hosting this podcast.👉🏼 Description:Listen in as Sharath and Michelle discuss founding Typedream (YC W20) with a co-founding team of 5, immigrant hunger, pivoting their startup repeatedly, and growing Typedream from 0 to N.Timestamps:00:00: Episode Highlight2:40: Introduction to Michelle, co-founder at Typedream (YC W20)3:46: Michelle's journey from immigrant to Green Card holder7:50: Typedream's founding story: 5 founders, from fintech to no-code builder15:38: Pivoting a company during Y Combinator: The ups and downs19:30: Starting up again as a team post-acquisition20:55: Typedream's Zero -> One Go-To-Market strategy23:08: Product Hunt's impact on growing Typedream27:28: Typedream's Build in Public Strategy30:02: Michelle's day-to-day as a non-technical founder33:14: The toughest part of being a founder34:54: Lessons learned as Typedream grows from One -> N36:43: Typedream's Creator Community and how it helps the company grow37:23: Does Building in Public help One -> N growth?39:02: Battle-tested Go-To-Market lessons42:42: Typedream's soft pivot into a content creator setup47:01: Outreach to Typedream's ideal creators: the how, why, and impacts49:07: Typedream's craziest creation stories50:35: Typedream's darkest hours52:07: Michelle's role models53:21: The importance of immigrant hunger in building56:50: Closing thoughts for founders58:13: Outro👉🏼  Resources: Shaan Puri: https://www.shaanpuri.com/Sam Parr: https://www.linkedin.com/in/parrsamMy First Million Podcast: https://www.mfmpod.com/👉🏼 Where to find Michelle Marceline:Twitter: https://twitter.com/michwirantonoLinkedin: https://www.linkedin.com/in/michelle-marcellineInstagram: https://www.instagram.com/michwirantono/Typedream (YC W20): https://typedream.com/👉🏼 Where to find Sharath:Twitter: https://twitter.com/5harathYouTube: https://www.youtube.com/@5harathWebsite: https://5harath.com/Newsletter: https://5harath.substack.com/

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Michelle Marceline - How to build an unfair advantage from a disadvantage!

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