Michelle Moy Modernizes with Up Dog Toys

Michelle Moy is the Co-Founder and CEO of Up Dog Toys.  She and her team make functional, cool, modern dog toys for the design savvy pup and owner.  Michelle works full time alongside her husband and Co-Founder/CMO, Billy Shih.  Her favorite co-worker though is her corgi, Odin, who was the main inspiration for starting Up Dog Toys. Michelle and team started out as a successfully funded Kickstarter in Fall of 2014 and have been growing as a small independent company since.  They are continuing to produce more colors of their first toy, The Odin, and will be expanding their line soon. In our conversation, we discuss the many fears that can arise and how important it is to get past those fears when starting a new venture.