Michelle Norris: How to Merge Mission and Money to Create a Mega Event

Having a dream, PaleoFX, creating a mega event, going into debt, coming to terms with mission versus money and respecting that money is necessary to make something viable, setting prices, adding speakers, advice from Robb Wolf, dealing with vendors, handling crises, improving infrastructure, incorporating audience feedback, building a team, staying alive and sticking together through it all, and prioritizing self care and health