Michelle O'Grady Caballero, Founder & CEO at Team Friday Inc

This week’s guest is Founder and CEO of Team Friday, Michelle O’Grady Caballero. Team Friday works at the intersection of communications, culture and community helping brands deploy new strategies to reach diverse audiences. We talk about her decision to leave the corporate marketing world to venture out on her own, how she uses her company’s insights to change brand behavior and a real talk on what it means to be Latina. **This week's episode is brought to you by Athletic Greens. Athletic Greens is going to give you a FREE 1 year supply of immune-supporting Vitamin D AND 5 FREE travel packs with your first purchase. All you have to do is visit athleticgreens.com/changeup. Again, that isathleticgreens.com/changeup to take ownership over your health and pick up the ultimate daily nutritional insurance!**