Michelle Peluso (IBM) | Leadership During Crisis

Michelle Peluso is the SVP Digital Sales & Chief Marketing Officer at IBM. In this conversation, Michelle talks about how IBM is stepping up to the challenge of helping major companies and first responders deal with the COVID-19 pandemic. A lot of companies rely on big blue for their technical support, logistics, and AI, and Michelle is ensuring that this support is not disrupted.This is the second time Michelle has joined the CMO Podcast, and If you heard her first episode it was all about the importance for brands to be agile and to pivot when needed. Michelle discusses how IBM's own agility put them in the position to be able to pivot as the pandemic altered every aspect of their business.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What this episode covers

Michelle Peluso is the SVP Digital Sales & Chief Marketing Officer at IBM. In this conversation, Michelle talks about how IBM is stepping up to the challenge of helping major companies and first responders deal with the COVID-19 pandemic. A lot of companies rely on big blue for their technical support, logistics, and AI, and Michelle is ensuring that this support is not disrupted.This is the second time Michelle has joined the CMO Podcast, and If you heard her first episode it was all about the importance for brands to be agile and to pivot when needed. Michelle discusses how IBM's own agility put them in the position to be able to pivot as the pandemic altered every aspect of their business. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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This episode was published on May 4, 2020.

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