Michelle Rupp: Positive Media Coverage for Fraternity and Sorority Chapters

Positive media coverage for fraternities and sororities is on your mind? Michelle Rupp, EMMY Award winning broadcast journalist, is the Founder and CEO of Memorable Results Media, a boutique agency dedicated to helping small and medium-sized businesses gain earned media coverage on local and regional television. With a background in news production and a passion for empowering business owners, Michelle uses her 25 years of experience in broadcasting to deliver tangible results. Her clients frequently see increased revenue, sold-out events and elevated visibility in their communities, with many attributing significant business growth to her media strategies. Michelle has earned a reputation as a thought leader in the field of PR and Crisis Communications. Today, Michelle combines her unique insight and proven methods to guide her clients in leveraging local media, social media, and community connections to increase sales and create impact. A heart disease survivor and accomplished marathon runner, Michelle's resilience shines through in all aspects of her life. Her belief in the power of television as an indispensable tool for making an impact led her to televise her heart surgery. With accolades including an EMMY and an Edward R. Murrow Award, she continues to inspire through her work and her story. In episode 543 of the Fraternity Foodie Podcast, Michelle tells us about the challenges with her family's small hardware store when she was growing up, why she decided to go to the University of Central Arkansas, what was special about the members of Alpha Sigma Alpha that made her want to join, how students can change the perception of Fraternities and Sororities in the media, how students can get a career in television, how students can build their storytelling skills, how to pitch stories to the media if you're a college student, Michelle's best advice for crisis communications, and what the PR chair in your chapter should be thinking about. Enjoy!