Michelle Seger: The Real ROI of AI? Better Thinking, Not Faster Work

In this episode of the Go-To-Market Podcast, host Amy Cook (CMO & Co-Founder, Fullcast) sits down with Michelle Seger, Chief Operating Officer at Sales Globe. Michelle's extensive background in global consulting, entrepreneurship, and executive leadership gives her a practical perspective on operational excellence, organizational change, and AI adoption. From her early days in change management at Accenture to building an entrepreneurial business importing Italian ceramics (and negotiating contracts in French), Michelle brings a rare perspective on what it really takes to stay relevant in a rapidly shifting market. But the heart of this conversation is how leading firms are operationalizing AI in real time.  What You'll Learn: Why AI won't replace consultants but will dramatically raise expectations How "job decontamination" is redefining productivity in consulting Inside Sales Globe's AI sandbox and how firms are safely adopting AI tools Why removing low-value work leads to better client outcomes, not just faster delivery How AI agents will evolve into project partners (and where human oversight still matters) The hidden skill that separates average consultants from high-impact advisors How top operators structure their day to sustain performance and clarity   This episode is a must-listen for anyone navigating the intersection of AI, consulting, and go-to-market strategy.