Michiel Borst: Why AI is the Secret Weapon for Dealerships

Send us Fan MailWelcome to the First Episode of The Car Dealership Podcast! In this episode we’re diving deep into how AI and digital communication are reshaping the automotive industry. No overhyped buzzwords—just real conversations about what’s actually working in dealerships today.To kick things off, I’m joined by Michiel Borst, Chief Commercial Officer at UnameIT, a company that’s been revolutionizing how dealerships manage customer interactions and sales. With over 17 years in the automotive industry, Michiel knows exactly what makes dealerships tick—and more importantly, what’s holding them back.What You’ll Get From This Episode:How AI-driven customer interactions boost lead conversion by up to 4% (and why this matters more than you think)The game-changing integration between UnameIT and AutoChat (and how it’s already helping dealerships close more deals)Why traditional lead forms might be costing you sales—and what to do insteadThe surprising role of marketing automation in customer engagement and upsellingWhere AI-powered voice technology is headed in the dealership space (spoiler: it’s coming faster than you expect)This is just the beginning. If you’re in the automotive space and want to stay ahead of the curve, you won’t want to miss this conversation.🔊 Hit play now and join us on this journey to explore the future of automotive AI!