Michigan Business Beat | Eric Olmscheid Wharton Center, D...

What this episode covers

Originally uploaded May 14, reloaded May 25th. Chris Holman welcomes back Eric Olmscheid, Executive Director, Wharton Center for Performing Arts, East Lansing, MI. With this new season lineup, how does Wharton Center contribute to the local economy in terms of tourism, spending, and business activity? Subscription packages are a big part of your model. How do they help create more predictable revenue and long-term audience engagement? You’re bringing in globally recognized talent alongside emerging artists. How does that mix help attract different audiences and expand your market reach? For local businesses, especially in hospitality and retail, what opportunities come from a strong performing arts season like this? As you celebrate your 45th anniversary, how are you balancing tradition with innovation to stay competitive in today’s entertainment and events landscape? » Visit MBN website: www.michiganbusinessnetwork.com/ » Watch MBN’s YouTube: www.youtube.com/@MichiganbusinessnetworkMBN » Like MBN: www.facebook.com/mibiznetwork » Follow MBN: twitter.com/MIBizNetwork/ » MBN Instagram: www.instagram.com/mibiznetwork/ WHARTON CENTER ANNOUNCES 25 EVENTS AS A PART OF THE 2026–2027 SEASON Yo-Yo Ma & Emanuel Ax, An Evening with Sutton Foster, Dance Theatre of Harlem, Richard Thomas in Mark Twain Tonight!, Ana Gasteyer, & more! MEDIA EMBARGO UNTIL WEDNESDAY, APRIL 29, 2026, AT 9AM EAST LANSING, MI — Wharton Center’s 2026-2027 Performing Arts Season invites audiences on an unforgettable journey featuring iconic stories and unforgettable voices. Subscription packages for Wharton Center’s 45th anniversary season go on sale Wednesday, April 29, at 9AM. Patrons can choose five or more Performing Arts events to create their own season subscription package and unlock exclusive benefits, including subscriber-only discounts, priority seating, interest-free payment plans, and more. Subscribers can also add Broadway shows to their Performing Arts subscription today. Wharton Center Broadway Series subscribers can also add Performing Arts events to their packages. Individual tickets will go on sale later this summer. WHARTON CENTER'S 2026-2027 VARIETY An Evening with Sutton Foster Oct 3, 2026 Manual Cinema's The Fourth Witch Nov 11, 2026 Ana Gasteyer: Sugar & Booze Holiday Spectacular Nov 19, 2026 The Acting Company: A Midsummer Night's Dream Feb 9, 2027 Yamato–The Drummers of Japan Mar 16, 2026 Richard Thomas in Mark Twain Tonight! May 6, 2026 2026–2027 CLASSICAL Yo-Yo Ma & Emanuel Ax Dec 8, 2026 Berlin Philharmonic Brass Feb 2, 2027 Midori & Festival Strings Lucerne Feb 21, 2027 Avi Avital & Ksenija Sidorova Mar 18, 2027 2026–2027 DANCE Ballets Jazz Montréal: Dance Me – Music by Leonard Cohen Nov 5, 2026 Dance Theatre of Harlem Feb 17, 2027 Ballet Folklórico de México de Amalia Hernández Mar 2, 2027 2026–2027 JAZZ Endea Owens & The Cookout Oct 9, 2026 Count Basie Orchestra with Carmen Bradford Jan 12, 2027

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How long is this episode of Michigan Business Network?

This episode is 6 minutes long.

When was this Michigan Business Network episode published?

This episode was published on June 23, 2026.

What is this episode about?

Originally uploaded May 14, reloaded May 25th. Chris Holman welcomes back Eric Olmscheid, Executive Director, Wharton Center for Performing Arts, East Lansing, MI. With this new season lineup, how does Wharton Center contribute to the local economy...

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