Michigan high school athletes can cash in on name, image ...

What this episode covers

High school athletes in Michigan can now cash in on their fame, just like college athletes. Effective immediately, the MHSAA has approved new rules expanding "Personal Branding Activities" -- or N-I-L. This means student-athletes can now sign endorsement deals, sell merchandise, get paid for autographs, and even do social media promotions. Detroit Catholic Central Athletic Director Aaron Babicz talked with WWJ's Jeremy Otto. (Photo credit: Getty Images)

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Frequently Asked Questions

How long is this episode of WWJ: On-Demand?

This episode is 6 minutes long.

When was this WWJ: On-Demand episode published?

This episode was published on January 27, 2026.

What is this episode about?

High school athletes in Michigan can now cash in on their fame, just like college athletes. Effective immediately, the MHSAA has approved new rules expanding "Personal Branding Activities" -- or N-I-L. This means student-athletes can now sign...

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