Michigan Stadium Gets Ads in 2026 | Michigan Wolverines Football News

Michigan Stadium is getting a major makeover for the 2026 season, with new ads plastered across the field’s padded walls — think Coca-Cola and Meijer logos in bold white against blue. While it’s a subtle shift, it marks a bold departure from tradition, fueled by skyrocketing team expenses and the need for fresh revenue. Fans are split, with 75% reportedly hating the change — but this isn’t unique to Michigan; it’s part of a nationwide trend reshaping college sports. The 2026 opener against Western Michigan kicks off on Sept. 5 at 7:30 PM ET. Listen in comfort:Get a discount on a Soli Pillow: http://solipillow.com/discount/dnn. Advertise on DNN:[email protected] This is an automated, high-level news summary based on public reporting.Report issues to [email protected]. View sources & latest updates:https://sources.thednn.ai/ec75254276d1ad68