Micro Drama: Fad or the Future? | Live from TellyCast Digital Content Forum 2025

Vertical video drama has exploded in the past year – but is it a passing craze or the next big shift in storytelling? Recorded live at the TellyCast Digital Content Forum, this session brings together Spirit Studios’ Matt Campion, TheSoul Group’s Victor Potrel and writer-director-producer Katharina Gellein Viken to unpack the boom in micro drama. Moderated by Deadline’s Stewart Clarke, the panel digs into what audiences are actually watching, how shows are being funded and distributed, the role of AI in production, the emergence of new platforms, and why the economics are creating a brand-new content category. A sharp, forward-looking conversation on how vertical drama is being made, monetised and scaled.Visit Tubular Labs Sign up for The Drop newsletterSupport the showEnrol on the TellyCast Digital BootcampBuy tickets for the Digital Content ForumSubscribe to the TellyCast YouTube channel for exclusive TV industry videosFollow us on LinkedInConnect with Justin on LinkedINTellyCast videos on YouTubeTellyCast websiteTellyCast instaTellyCast TwitterTellyCast TikTok