Micro-Events for Peer-to-Peer Influence

Randi-Sue Deckard, SVP of Client Engagement at BESLER, is leaning into micro-events where current customers and prospects engage authentically, leveraging peer-to-peer marketing. Randi invests her pennies into customers, branding, and events to influence revenue growth.About the Pioneer > 00:24Biggest Challenge > 01:47Looking Forward > 04:25100 Pennies > 07:07Final Thoughts > 12:35View the 100 Pennies Game: Click Here!Follow Randi-Sue Deckard on LinkedInFollow Manoj Ramnani on LinkedInAbout this PioneerRandi-Sue Deckard is a clinical lab scientist turned GTM leader who has built a career in healthcare. She has influenced over $100M in revenue over the past 15 years in LifeSciences, Oncology, Technology and Finance verticals of healthcare. She has built and led customer-centric teams with a focus on using data-driven decision and business fluency to ensure profitable growth. She's an active mentor for GirlzWhoSell and co-chair of the Pavilion DFW Chapter.