Micro-Events - The future of marketing

Episode 315 of the Event Industry News Podcast podcast, hosted by Event Industry News, titled "Micro-Events - The future of marketing" was published on May 2, 2025 and runs 36 minutes.

May 2, 2025 ·36m · Event Industry News Podcast

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Summary

With a background in managing 10,000 plus events, for the last three and a half years Utah-based Rodney Hart has been at next generation marketing platform RainFocus, where he’s vice president, events. Experienced in mechanics/checks and balances across the trade show model, and beyond, Rodney is the perfect guest. Hosted by Adam Parry, this episode starts quickly and keeps the pace. From answers to the post-COVID ‘what’s in it for me’ mindset the conversation goes on to look at shaping content for smaller audiences, ‘micro-strategies’. With first-hand experience, Adam and Rodney look at ROI and economies of scale, efficiency comparisons - the price per head for micro-events can be expensive – the spoils of in-person shows, easy to make mistakes when you’re organising micro-events, and will they become the new norm? Or remain a niche? It’s all here… To keep up to date with all the news, subscribe for free here. If you would like to take part in a podcast, then please complete our submission form.

Episode Description

With a background in managing 10,000 plus events, for the last three and a half years Utah-based Rodney Hart has been at next generation marketing platform RainFocus, where he’s vice president, events. Experienced in mechanics/checks and balances across the trade show model, and beyond, Rodney is the perfect guest.

Hosted by Adam Parry, this episode starts quickly and keeps the pace. From answers to the post-COVID ‘what’s in it for me’ mindset the conversation goes on to look at shaping content for smaller audiences, ‘micro-strategies’.

With first-hand experience, Adam and Rodney look at ROI and economies of scale, efficiency comparisons - the price per head for micro-events can be expensive – the spoils of in-person shows, easy to make mistakes when you’re organising micro-events, and will they become the new norm? Or remain a niche?

It’s all here…

To keep up to date with all the news, subscribe for free here.

If you would like to take part in a podcast, then please complete our submission form.

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