Micro-Influencers: Your Brand's Secret Weapon

Tomer Hen is the co-founder of Switch Supplements, as well as two other influencer-led DTC brands. With his expertise in influencer marketing, Tomer has helped numerous brands establish and maintain authentic relationships with influencers, with his Influencer Relationship Profits OS. Tomer has been listed in the Forbes 30 Under 30 list, and he's the father of Milo, a 3-year old Golden Doodle. In this episode, you will learn The concept of micro-influencers and why they are so important for eCommerce brands today How do you identify the right micro-influencers for a specific brand or product and factors do you consider Key advantages of working with micro-influencers as opposed to more prominent influencers in the digital space How do you approach establishing authentic relationships between brands and micro-influencers to ensure long-term success How do you measure the success and ROI of micro-influencer campaigns and What metrics are most useful for evaluating their performance Examples of successful influencer-led DTC brands and how micro-influencers played a role in their growth For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com Or on YouTue at: https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ Follow Arlen: Twitter: https://twitter.com/askarlen  Facebook: https://www.facebook.com/arlen.robinson.7  Instagram: https://www.instagram.com/arlenyohance/  LinkedIn: https://www.linkedin.com/in/arlenrobinson/  Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review.