EPISODE · Nov 17, 2025 · 18 MIN
Micro Mastery: Small Skills That Create Big Results
from The Advanced Selling Podcast · host Bill Caskey and Bryan Neale: B2B Sales Trainers
Send us Fan MailPart two of our macro vs. micro skills series—and this one gets tactical.Bill and Bryan dive into the small, incremental skills that most salespeople overlook but that separate pros from amateurs. These aren't the big-picture capabilities; they're the in-the-moment moves that determine whether your sales calls actually go anywhere.The guys cover the courage to stop and clarify when something's confusing, the power of numeric calendar values (no more "let's connect next week"), putting time parameters around everything, and the art of reviewing before you hang up. Plus: why you should set a five-minute warning alarm on every sales call.The bottom line? You can't assume people know how to conduct themselves in sales conversations. These micro skills matter—a lot.=================================Is it time to make a BOLD move in your business? If so, download our brand new book, "12 Bold Moves - Insider Secrets to Reinventing Yourself and Your Business." http://12boldmoves.comThe Insider program is open for enrollment. To check out our small learning group, go to http://advancedsellingpodcast.com/insiderIf you haven't already, join 14,000+ other sales professionals in our LinkedIn group at advancedsellingpodcast.com/linkedinReady to stop competing on price? Join Bill's Insider coaching program at advancedsellingpodcast.com/insider.
What this episode covers
Send us Fan Mail Part two of our macro vs. micro skills series—and this one gets tactical. Bill and Bryan dive into the small, incremental skills that most salespeople overlook but that separate pros from amateurs. These aren't the big-picture capabilities; they're the in-the-moment moves that determine whether your sales calls actually go anywhere. The guys cover the courage to stop and clarify when something's confusing, the power of numeric calendar values (no more "let's connect next week...
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Micro Mastery: Small Skills That Create Big Results
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