Microchip is… Memory episode artwork

EPISODE · Jun 3, 2025 · 24 MIN

Microchip is… Memory

from Microchip is... · host Microchip Technology

Interview With Barry Blixt, Director of Memory Marketing & Applications at Microchip Technology Inc. In this podcast, we speak to Barry Blixt, director of memory marketing and applications at Microchip, about how his team handles Microchip’s standalone memory products from design and development to manufacturing. The electronic systems we use today require some form of memory for storing data and software. As a leading supplier of high-quality memory products, Microchip offers a broad portfolio of serial EEPROM, serial EERAM, parallel EEPROM, OTP EPROM, serial Flash, parallel Flash, serial SRAM, NVSRAM, and CryptoMemory® security ICs to meet your memory needs.  Microchip also offer the industry’s first commercially available serial memory controller for use in high-performance data center computing applications. Microchip’s extensive testing protocols have ensured industry-leading robustness and endurance along with best-in-class quality to provide you with reliable products, dependable technical support and a consistent supply of devices throughout your product’s lifecycle. In this episode, Mike and Barry discuss the differences between EEPROM and Flash memory, new trends in the market and Microchip’s strengths across a broad range of differentiated applications. Find out more about Memory at Microchip here: https://www.microchip.com/en-us/products/memory   Time Stamps [02:47] – Difference between EEPROM and Flash [07:34] – New Trends in the market [09:34] – Failure in memory [12:05] – Reliability and new demands in memory for automotive [15:42] – Differentiated applications [19:22] – Microchip’s strengths in memory   Follow Barry Barry Blixt on LinkedIn: https://www.linkedin.com/in/barry-blixt-4087562/   If you enjoyed this episode, be sure to subscribe to our podcast for more discussions about Microchip’s smart, connected and secure embedded control solutions and connect with us on social media to stay updated on upcoming episodes. We'd also appreciate it if you could leave us a review on your favorite podcast platform.   Want more? Look out for more upcoming podcasts from Microchip: Beyond the Microchip So much of our daily lives are controlled or influenced by electronics. We rely on GPS to direct us, we hit "brew" on our coffee machines for our mornin' cup of Joe, we wave our hands over a sensor to get running water from a faucet, and press a button to open our garage doors.  But do we really know what's going on inside? Are we aware of the universe of technology and calculations going on right under our nose? Beyond the Microchip takes you inside the world of Embedded Control technologies to understand how the chips and sensors we can't see impact our lives in dramatic ways. They remind us why we have and embrace technology, to enhance the human experience.  Join us each episode as we look at an aspect of our daily lives that shapes what it means to be human and how we can empower the innovation that enhances that experience through Microchip Technology. Subscribe to Beyond the Microchip wherever you get your podcasts.

Interview With Barry Blixt, Director of Memory Marketing & Applications at Microchip Technology Inc. In this podcast, we speak to Barry Blixt, director of memory marketing and applications at Microchip, about how his team handles Microchip’s standalone memory products from design and development to manufacturing. The electronic systems we use today require some form of memory for storing data and software. As a leading supplier of high-quality memory products, Microchip offers a broad portfolio of serial EEPROM, serial EERAM, parallel EEPROM, OTP EPROM, serial Flash, parallel Flash, serial SRAM, NVSRAM, and CryptoMemory® security ICs to meet your memory needs.  Microchip also offer the industry’s first commercially available serial memory controller for use in high-performance data center computing applications. Microchip’s extensive testing protocols have ensured industry-leading robustness and endurance along with best-in-class quality to provide you with reliable products, dependable technical support and a consistent supply of devices throughout your product’s lifecycle. In this episode, Mike and Barry discuss the differences between EEPROM and Flash memory, new trends in the market and Microchip’s strengths across a broad range of differentiated applications. Find out more about Memory at Microchip here: https://www.microchip.com/en-us/products/memory   Time Stamps [02:47] – Difference between EEPROM and Flash [07:34] – New Trends in the market [09:34] – Failure in memory [12:05] – Reliability and new demands in memory for automotive [15:42] – Differentiated applications [19:22] – Microchip’s strengths in memory   Follow Barry Barry Blixt on LinkedIn: https://www.linkedin.com/in/barry-blixt-4087562/   If you enjoyed this episode, be sure to subscribe to our podcast for more discussions about Microchip’s smart, connected and secure embedded control solutions and connect with us on social media to stay updated on upcoming episodes. We'd also appreciate it if you could leave us a review on your favorite podcast platform.   Want more? Look out for more upcoming podcasts from Microchip: Beyond the Microchip So much of our daily lives are controlled or influenced by electronics. We rely on GPS to direct us, we hit "brew" on our coffee machines for our mornin' cup of Joe, we wave our hands over a sensor to get running water from a faucet, and press a button to open our garage doors.  But do we really know what's going on inside? Are we aware of the universe of technology and calculations going on right under our nose? Beyond the Microchip takes you inside the world of Embedded Control technologies to understand how the chips and sensors we can't see impact our lives in dramatic ways. They remind us why we have and embrace technology, to enhance the human experience.  Join us each episode as we look at an aspect of our daily lives that shapes what it means to be human and how we can empower the innovation that enhances that experience through Microchip Technology. Subscribe to Beyond the Microchip wherever you get your podcasts.

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Microchip is… Memory

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This episode was published on June 3, 2025.

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Interview With Barry Blixt, Director of Memory Marketing & Applications at Microchip Technology Inc. In this podcast, we speak to Barry Blixt, director of memory marketing and applications at Microchip, about how his team handles Microchip’s...

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