Microdramas are Hollywood’s Big New Thing. Retailers Want In.

Microdramas are the vertical-video soap operas taking over your phone: one- or two-minute episodes stacked 60 deep, full of love triangles, betrayals and cliff-hangers. H. Alan Scott sits down with Newsweek's Lauren Giella and actor Jason Caceres, who has shot more than 100 microdramas since 2023 between roles on Hacks and Criminal Minds, to unpack how apps like ReelShort and DramaBox built an $11 billion industry projected to top $20 billion by 2030. They get into the pay, the six-day shoots and why Marc Jacobs just launched one starring Rowan Blanchard. Somewhere, a former Quibi executive is punching a wall. Subscribe to my newsletter: https://for-the-culture.beehiiv.com Follow me: https://linktr.ee/halanscott See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.