Microexpressions Don't Lie | Here's What They're Really Saying

GROWTH PILLAR: Sales & Revenue WHO THIS IS FOR: SMB owners / Solopreneurs / Anyone who sells, hires, or negotiates WHAT THEY'LL GAIN: A practical framework for reading body language, microexpressions, and personality type — so every conversation moves in the right direction.   Most business owners focus on their pitch. Alan Stevens focuses on the face across the table, and that's why his clients close more deals. Alan is the founder of The Science and Art of Reading People. In this Canada Growth Network Power Hour session, he makes a simple and uncomfortable point: every business problem — cash flow, bad hires, lost deals, broken negotiations — comes down to people. And most of us were never taught how to read them. Alan walks through his three-step framework: read the personality, match the language, confirm with feedback. He demonstrates it live by profiling Percy, Wayne, and Bernie in real time — showing exactly how each person takes in information differently, and what happens when you communicate in a way that doesn't match how they're wired. The moment that lands hardest: Percy says detail-oriented people are frustrated because overview thinkers never go deep enough. Alan's reply is ten words. "But the whole thing is, if you want to sell to him, he wants the fluff." That's the whole session in one line. Key topics covered: Why every business problem is a people problem The connect → engage → influence sequence How facial features reveal thinking style and decision-making speed Why mismatched communication kills deals before they start The difference between selling and problem-solving — and why it matters How to use microexpressions and paralanguage to confirm your read Connect with Alan Stevens: Website: alanstevens.com.au LinkedIn: Alan Stevens X: Face_Profiler Instagram: face_profiler Facebook: ReadingFaces YouTube: FaceProfiler Blog: alanstevens.com.au/blogs Free resource: Get Alan's free gift Browse all episodes   — PARTNERS ON THIS EPISODE — Canada Growth Network — Business connections plus a robust CRM, $47/month. Real tools. Real people. Profit10™ — Take the free Profit Snapshot and find out what's really holding your business back. Ten questions. Clear answers. Gentry Learning — Real estate education built for practical results, with Fred Crouch. Courses, listings, Investor Club, and a free newsletter.   Next Steps Email us: [email protected] Join Canada Growth Network — $1 CAD first month, $47 CAD/month. Real tools. Real people. Attend the Monday Power Hour free Subscribe to the K4B blog Search K4B episodes by topic Register as a K4B guest Past episodes — K4B / ETW / CGN Disclaimer: Everything you heard today is for educational purposes only. It's not professional advice. Before you act on anything — talk to a certified expert in your area. Your accountant. Your lawyer. Someone who knows your situation.We share perspectives. You make the decisions.Want more? Head over to blog.knack4business.com — packed with practical episodes on AI, marketing, leadership, and growth. No fluff. Just the good stuff. Subscribe while you're there.Until next time; keep building. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.