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Microsoft Ends "This is an Xbox" Campaign

EPISODE · Mar 13, 2026 · 1H 3M

Microsoft Ends "This is an Xbox" Campaign

from Game Mess Mornings · host Giant Bomb

This is not an Xbox. This is a news show and we got Lex Luddy joining Grubb today! To end the week we chat about some Crimson Desert previews, Xbox retiring the "This is an Xbox" campaign and marching towards AI, gaming trends from Roblox players, and even more! 0:00 - Intro6:31 - Crimson Desert Console Gameplay Finally Released, But Only Of The PS5 Pro Version13:42 - Microsoft quietly retires 'This is an Xbox' marketing campaign26:29 - BREAK 27:02 - Xbox Is Marching Forward With AI Features But Says It Wants To Protect Content Creators 35:00 - Elden Ring On Switch 2 Shows Big Improvements After Months Of "Performance Adjustment"41:00 - PC gaming projected to overtake console revenue by 202847:19 - Roblox and Minecraft players are less likely to play traditional AAA video games52:00 - Marvel Maximum Collection Brings Six Superhero Titles To Switch This Month53:20 - The Super Mario Galaxy Movie Set For Massive First Weekend At The Box Office54:14 - Poll 59:30 - Bomb 12

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Microsoft Ends "This is an Xbox" Campaign

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