Microtransaction Mania

2K Sports is facing criticism from all sides over the aggressive implementation of Virtual Currency within NBA 2K18. VC is nothing new to the popular basketball franchise however, so why has this become such a story now that mainstream gaming media, Youtube personalities, and consumers are all making their voices heard on the matter? We discuss the circumstances specific to the NBA 2K series that has allowed the situation to blow up, and the necessary pursuit of digital revenue for publishers, in this episode of the Press Row Podcast. On the show this week: Bryan Wiedey, Sporting News/Pastapadre/Hit The Pass (@pastapadre) Richard Grisham, OOTP Developments/Hit The Pass (@richgrisham) Daniel Baesel, UberYouTuber (@danielbaesel) GamerSaloon lets you play any game, any time, for any amount of money to win cash prizes. Compete against your friends or anyone in the GamerSaloon community in dozens of individual or team-based competitions. It's safe, secure, and fun! Sign up today by downloading the app or go to GamerSaloon.com and use the code 'pressrow' to get a 50% bonus on your initial deposit. Help the Press Row Podcast and have a lot of fun while you do it!