Mid-Day Squares' Nick Saltarelli on Family Business, Storytelling & Grief

I’m so hyped to finally share my convo with Nick from Mid-Day Squares! This moment felt surreal - I remember watching his wife Lezlie’s videos years ago, where she and the team would share the ups and downs of starting a business, from the tears to the legal battles with Hershey’s 🍫… Long before it was trendy to “build in public,” I’ve watched MDS pave the way as true pioneers in showing it all online. What makes their journey even more unique? Lezlie’s married to Nick, and Jake is Nick’s brother-in-law! Yet they’ve somehow made it work through some seriously high-stakes moments. This convo went beyond the business side of things (you guys know I love the fluff 😋), so I got to learn more about Nick’s story, as well as: ✨what grief has taught Nick about the true meaning of life ✨why most family businesses fail & how weekly therapy sessions have helped MDS beat the odds ✨how to foster true, authentic storytelling in today’s digital age Tune in for an inspiring discussion about entrepreneurship, the chocolate industry, and the power of storytelling.   Don’t forget to subscribe wherever you listen to your podcasts. You won’t wanna miss this one 🤍 🤍 FOLLOW RIM/IN THE LMNT ON: IG: https://www.instagram.com/inthelmnt/ Youtube: https://www.youtube.com/@IntheLMNTPodcast  Tik Tok: https://www.tiktok.com/@inthelmnt Apple Podcast: https://podcasts.apple.com/ca/podcast/in-the-lmnt/id1761698315 Spotify Podcast: https://open.spotify.com/show/4Wx9XTOg3ixa8C5DeksZRN?si=aeab2aa28c00440e    YouTube ID: V7QIBRHR7QFEYUV1 Episode Highlights: 00:00 Intro 02:27 Why Vulnerability = Freedom 07:21 Entrepreneurial Journey and Lessons Learned 15:43 Building Out Loud: The Midday Squares Strategy 19:57 Building Out Loud: The Journey to Costco 20:43 Overcoming Ego and Judgment 22:30 Navigating Family Dynamics in Business 24:36 The Importance of Therapy and Professional Guidance 32:33 Finding The Right Therapist 33:47 Craziest Chocolate Flavour!? 36:31 Final Thoughts and Advice for Aspiring Entrepreneurs