Mid-Term Rentals: Marketing by Day, Investing by Night with Katie Lyon - Episode #291

Welcome to the lab! Today, we are thrilled to bring back Katie Lyon, Co-Host of The Landlord Diaries Podcast, Marketing Director of Furnished Finder & KeyCheck and mid-term rental investor. Katie has spent over a decade navigating the real estate and marketing industries, striving to solve the challenges of balancing work, life, and investment opportunities.In her journey, Katie identified a common problem faced by many landlords: the high turnover and demanding management of short-term rentals. Seeking a solution, she delved into the world of mid-term rentals, discovering a niche that not only provided a more manageable and stable tenant base but also aligned perfectly with her career having both a background in marketing and real estate.In this episode, Katie shares her experiences and strategies, from managing properties in diverse locations like Florida, Iowa, and Colorado, to optimizing rental income through innovative marketing principles at work.. She discusses the advantages of the mid-term rental strategy, the importance of creating a seamless integration between career and personal interests, being both vertically aligned and how these experiences have shaped her approach to real estate investing.Join us as Katie offers valuable advice on how she invests her time in as the Marketing Director of Furnished Finder & Keycheck and as a, Co-host The Landlord Diaries Podcast and how she invests in mid-term rentals as an investor. She shares how overcoming common hurdles, building a strong investment portfolio, and fostering a supportive community in the real estate space. Whether you're new to investing or looking to refine your strategies, this episode is packed with insights to help you embark in your mid-term rental journey.Tune in now to learn how to tackle the challenges of midterm rental management, harness the power of strategic marketing, and build a legacy in real estate with Katie Lyon. Don't miss this enlightening conversation!HIGHLIGHTS OF THE EPISODE:11:42 - Katie defines what a midterm rental is24:30 - Katie talks about leveraging marketing for real estate investingKEEPING IT REAL:04:00 - Katie's background in marketing and real estate09:57 - The advantages of midterm rentals over short-term rentals15:05 - Family involvement in real estate and creating a legacy20:00 - The role of marketing in real estate investing24:35 - Aligning career with personal interests and passions30:10 - Building a successful rental portfolio and lessons learned36:25 - Advice for new investors and overcoming limiting beliefs42:15 - The importance of community and collaboration in real estate47:30 - Future plans and growth in the real estate space1:05:58 - We are OUT!!!CONNECTING WITH THE GUESTWebsite: https://www.furnishedfinder.com/Linkedin: https://www.linkedin.com/in/katie-lyon8/Instagram: https://www.instagram.com/mskatielyon/?hl=enYoutube: https://www.youtube.com/@thelandlorddiaries#MidtermRentals #PropertyManagement #MarketingStrategies #RealEstateInvesting