Middle East, African Markets Hungry for U.S. Food & Beverage Products

from Food For Thought · host Food Processing

Enterprising food and beverage processors in North America know that global growth, particularly into emerging markets clamoring for new products and American tastes, can lead to extremely lucrative business. Leena Al-Kathiri, senior business development specialist for Salalah Free Zone in Oman, says consumers in the Middle East and Africa continue to seek more innovative, convenient food and beverage products as income and urbanization rise. And Asyad Group and Salalah Free Zone can help U.S. companies tap into those markets in a structured, supportive way, with a foundation for business already set and ready to roll.

What this episode covers

Leena Al-Kathiri, senior business development specialist for Salalah Free Zone in Oman, says consumers in the Middle East and Africa continue to seek more innovative, convenient food and beverage products as income and urbanization rise.

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Middle East, African Markets Hungry for U.S. Food & Beverage Products

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This episode was published on August 29, 2025.

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