Midea's Acquisition of Toshiba's Consumer Appliance Division

Chinese appliance maker Midea recently purchased a majority share in Toshiba's home appliance division. Compared to other appliance leaders, Midea had already been collaborating with Toshiba since 1993, and the move fits in with Midea's overall corporate strategy. The acquisition gives Midea a foothold in western markets and overall global expansion, and the company will be ranked number one globally in consumer appliances after the deal is finalized.  Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.