Midlife Is Trending | Community Support And Our Role In The "Over 50" Brand Marketing Strategy | Empty Quester Founder, Donna Korren

According to AARP, Americans age 50 and up contribute so much to the U.S. economy that they’d constitute the world’s third-largest economy if they were counted as their own country. This comes as no surprise to Donna Korren, former magazine executive, Ted X speaker, writer, and brand collaborator.Donna is with me to talk about how we as an "Over 50" demographic hold all of the cards when it comes to purchasing power, but may not realize it. We are all too worried about how to navigate this next chapter.She encourages us to embrace our empty nests and become an emptyquester, someone who decides to get on with getting on and do the work to find out who they are NOW and start working toward something new. And what better way to do that than in community with other like-minded women.And with our numbers, comes great power - she reports that the 50+ demographic is responsible for 56 cents of every dollar spent - 40% of gross domestic product. And brands are taking notice. Gone are the days of being told who we are by advertising and the media, it is time to self-represent and tell them who we are instead.Donna is a wonderful facilitator working with women to figure out their next chapter and you can find her and her "What's Next Workshop" at her website:https://emptyquester.com/Follow Donna on instagram: https://www.instagram.com/emptyquester/Facebook: https://www.facebook.com/emptyquesterEmail her at [email protected] Magazine: https://theproagewoman.com/If you are ready to get from point A to point B in your health journey, you need to email me to help get your started. Email me at [email protected] you for listening! RATES and REVIEWS are ALWAYS Welcome!  :)Find me on my Website:https://www.lesleylmcshane.comQuestions? Email me:  [email protected] Guide: 4 Steps To Prioritize Your Health & Wellness This Week (And Actually Do It!) Connect with me on Instagram:Get the Redesigning Midlife UpdatesFind your community at the private Redesigning Midlife Facebook Group Get your MENO WELL bars (formerly Bossa Bars) - Use LESLEY10 for 10% off your first orderCheck out Kion and get the Redesigning Midlife Discount - 20% off subscriptions and 10% off individual orders.Need a good, reliable, clean, and professional Plumber? Call 1-Tom-Plumber - The Name Is The Phone Number