Midterm Ad War Heads for a Record $11.6 Billion — June 16, 2026

AdImpact projects the 2026 midterms will draw a record $11.6 billion in political ad spending, with Senate races like Ohio, Texas and Maine helping drive the surge as control of Congress remains tightly contested. In this episode: Top stories: 1. AdImpact Reveals 2026 Election Cycle to Reach Record $11.6 Billion in Ad Spending — AdImpact https://adimpact.com/blogs/adimpact-reveals-2026-election-cycle-to-reach-record-11.6-billion-in-ad-spending 2. Step Back: When analysts say the 2026 cycle could hit a record $11.6 billion in political ads, should we hear that as evidence the midterms are unusually competitive, that campaigns think ads still move voters, or just that the price of reaching people has gone way up? 3. National Primary Elections 2026: Live Results and Map — NBC News https://www.nbcnews.com/politics/2026-primary-elections/national Follow and rate Midterms 2026 Daily on Apple Podcasts. Feedback? Email [email protected]