Miguel Leal: Making Mexican food easier to cook at home with SOMOS Foods

When Miguel Leal was in college, he had the chance to live with his grandma, and it was precisely at her kitchen where he learned how to make Mexican recipes. But as he grew older, he realized that a lot of people who loved Mexican food, especially in the U.S, didn't have an abuela that could teach them how to make these recipes. Miguel wanted to change that. He wanted to show Americans that Mexican food at home was more than hardshell tacos and greasy dishes, so he and his co-founders Daniel Lubetzky and Rodrigo Zuloaga, started SOMOS Foods, a brand of ready-to-eat non-GMO and gluten-free Mexican products. Today, the company makes the number one salsa brand at Whole Foods, according to SOMOS Foods, and it’s available in more than 9,000 retail locations across the country. Miguel Leal joins Bísness School to tell us why he decided to sell a company that was generating $100 million in sales, how being a marketing executive for the salsa brand Cholula shaped SOMOS Foods, and how years working at KIND Healthy Snacks, the company behind the popular snack bars, prepared him to launch a new business directed to third generation Hispanics in the U.S.This episode was produced and edited by Miguel Estrada.Follow SOMOS Foods at @eatsomos.Follow Fernando Hurtado at @byfernandoh. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.