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Miguel Martin, Aurora Cannabis — High Times: An exploration of the ever-evolving cannabis industry

The cannabis industry is flourishing more than ever. With competition at an all-time high, there are a number of things to consider, both financially and legally. While the buy and sell aspect might seem pretty straightforward on paper, the ever-emerging

Episode 7 of the Welcome to the Arena from ICR – Conversations with Today's Innovators & Business Leaders podcast, hosted by ICR, titled "Miguel Martin, Aurora Cannabis — High Times: An exploration of the ever-evolving cannabis industry" was published on October 20, 2021 and runs 30 minutes.

October 20, 2021 ·30m · Welcome to the Arena from ICR – Conversations with Today's Innovators & Business Leaders

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The cannabis industry is flourishing more than ever. With competition at an all-time high, there are a number of things to consider, both financially and legally. While the buy and sell aspect might seem pretty straightforward on paper, the ever-emerging sanctions on fundamental factors like transportation, make the process a little harder. In this episode we sat down with Miguel Martin, CEO of Aurora Cannabis, as he gave us a sneak peek at how the company is flying sky high. We discussed the issues surrounding taxation, legalization, and decriminalization, as well as taking a look at recreational and medical usage. Aurora are game-changers, with a multitude of trusted partners around the globe, and profitability growth through the roof, Miguel and his team have hit the jackpot. To find out more about Aurora's success, look no further.

Highlights:

  • Introduction of the 4 key areas (1:08)
  • The pathway to SG&A profitability (4:19)
  • What it takes to succeed in medical (6:25)
  • The importance of building relationships with regulators (9:47)
  • The future of cannabinoids (14:50)
  • Dynamic nature of the cannabis market (18:21)
  • Breakdown of the science and innovation unit of Aurora (19:55)
  • The pathway to EBITDA profitability (24:02)
  • Aurora's next steps (26:07)

Links:

ICR Twitter

ICR LinkedIn

ICR Website

Miguel Martin LinkedIn

Aurora Website

Aurora LinkedIn

Aurora Twitter


Feedback:

If you have questions about the show or topics you'd like discussed in future episodes, email our producer, [email protected]

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