EPISODE · Feb 23, 2013 · 14 MIN
Mike Ashley
from Profile · host BBC Radio 4
Mike Ashley began his business career as a teenager with a single shop in 1980s Maidenhead. Now his international Sports Direct empire makes him millions. Among his more recent acquisitions was Newcastle United football club. Chris Bowlby searches for the secret behind Ashley's huge retail success, and discovers what happened when a southerner who hates publicity tried to win over the Geordie faithful.
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