Mike Cappuccio Welcomes Don Lafferty to Talk About Marketing Ductless Heat Pumps

Mike is joined by his long-time marketing partner, Don Lafferty of Comfort Media Group to talk about effective marketing strategies for ductless heat pump contractors. Don is the CEO of Comfort Media Group, a digital marketing consultancy focused on the needs of HVAC contractors. He's been in the digital marketing space since 2005, and specializes in helping contractors grow their revenues with strategies built on high-quality content, marketing automation, and video.