Mike Charalambous on Threedium, Hyper-Personalisation and Scaling Globally.

In this new episode of Made In Cyprus, our guest flips the script on what a Cyprus-based company can do globally.Mike Charalambous, co-founder and CEO of Threedium, to explore how a company born in Limassol is now powering 3D commerce for brands like LVMH, BMW, and L’Oréal.Mike shares the story behind Threedium’s breakthrough technology, how it’s redefining online shopping through interactive 3D and hyper-personalised experiences, and why attention (not clicks) is the new currency for brands. We dive into the challenges of building from Cyprus, the realities of scaling globally, and how to navigate the ever-changing hype cycles of AI, blockchain and the metaverse while staying true to your vision.It’s a conversation about innovation, resilience and how to build something world-class from a small island with big ideas.Brought to you by Factory 39 and Martin Zarian.