Mike Collings on Firkin Whisky, Diageo Marketing and more! | Dram Slam Ep 7

Welcome to Dram Slam Season 1 Episode 7.  In this episode I'm talking to Mike Collings, a man with MANY accolades in the whisky world.  In recent years he is the founder of Firkin Whisky Co and Spencer Collings.  In the past he was the Marketing Director for Diageo (and United Distillers) and responsible for such things as Johnnie Walker Blue and Green label and creating the 'classic malts of Scotland' range.  Join us as I attempt to pick the brains of one of the forefathers of whisky as we know it      Also available as a podcast: https://anchor.fm/no-nonsense-whisky    New Dram Slam merch is available now: https://no-nonsense-whisky.creator-spring.com/    Links to whiskies (may contain affiliate links):   Jura 18: https://scripts.affiliatefuture.com/AFShortUrl.aspx?id=32399   Firkin 49: https://topwhiskies.com/pages/the-firkin-whisky-co   Fireball: https://scripts.affiliatefuture.com/AFShortUrl.aspx?id=32400   No Nonsense Whisky: https://ooshkie.com/No-Nonsense/   Mackmyra Svensk Rok: https://scripts.affiliatefuture.com/AFShortUrl.aspx?id=32401   Glasgow 1770 Peated: https://scripts.affiliatefuture.com/AFShortUrl.aspx?id=32402    Join this channel to get access to perks:  https://www.youtube.com/channel/UCjYHDKONtK2YfrSEIGJ6qdA/join    If you like my content and want to help support the channel from as little as a dollar:  Patreon: https://www.patreon.com/NNWhisky   Website: https://nononsensewhisky.com/   Facebook: https://www.facebook.com/nononsensewhisky/   Twitter: https://twitter.com/NNWhisky    All whiskies are reviewed completely honestly regardless of origin. Please enjoy your alcohol responsibly. Must be of legal drinking age in your country.